In addition to being named as one of Massachusetts' top five Best Places to Work, Treeline also earned a spot on the BBJ's list of the Area's Largest Executive Search Firms, published earlier this spring. In addition, the BBJ recognized Treeline for filling more positions than any other staffing company in Massachusetts last year with 184, and ranked the firm seventh among 40 firms with the most recruiters on staff. Here is a list of Treeline's 2007 stats:

-BBJ Best Places to Work in Massachusetts: #5

-Most Jobs Filled in 2006- #1

-Massachusetts Firms with the Most Recruiters - #7

-Overall ranking on Largest Executive Search Firms list: #28

This just in: blogs are actually well-suited to generating sales leads. According to professional blogger and Internet Marketing Consultant Chris Garrett, creating attention, interest, and desire with a blog is easy if you have the right content. Why? Because blogs gather you a targeted audience, then feed fact-filled, valued-added, objection-busting content to your prospects without feeling like they are being sold to.

With a blog you can sell with information. You can present ideas, proof, testimonials, and case studies designed to show your prospects how they will benefit from what you are offering.

Getting your prospects to actually make a purchase is a bit more tricky. Persuasive content is great, but you need to follow it up with a call to action that gets results. This could be as simple as "for more information," but it should be compelling enough to create a sense of urgency.

Remember to offer as much proof and evidence as you can and be genuine, approachable, open, and a good listener. Once you've engaged your audience, their barriers will start to come down.

Blogs can be a valuable tool in your Internet marketing strategy. You can create a tremendous amount of awareness, attention, and demand for your product or service, build credibility, establish yourself as an authority, and generate hot leads in a no-pressure situation.

Excerpted from chrisg.com by Chris Garrett, a professional blogger, Internet Marketing Consultant, writer, coach, & trainer.

The UMASS Alumni Association profiles Treeline Managing Partner Dan Fantasia in @UMASS

Treeline Managing Partner Dan Fantasia ('93) was recently profiled in the UMASS Alumni Association's e-newsletter @UMASS. In an interview titled Climbing to the Top, Dan talks about some of the challenges he's faced, the keys to Treeline's success, and offers advice to other entrepreneurs and prospective sales professionals.

Brian C. has been promoted to senior consultant in Treeline's Business to Business Division. Brian joined Treeline last fall and quickly established himself as a leader. He has has been one of the firm's top producers ever since and has contributed significantly to Treeline's continued growth.

Jennifer M. has joined Treeline as a consultant in the Medical Division. Prior to her arrival at Treeline, Jennifer was a senior recruiter and top performer at a medical staffing company in southern New Hampshire. She is a graduate of the University of Tampa.

Also new to Treeline is Adam P., who was recently hired as a consultant in the Technology Division. Adam comes to Treeline with a degree in sports management and a background as an athlete recruiter. He is a graduate of Colby-Sawyer College in New London, New Hampshire.

Finally, Treeline welcomed Stephen Emery, a Bentley College student majoring in Economics-Finance and Liberal Studies, who joined the firm as a summer intern.

Members of the Treeline Team pose for a photo after learning the firm had been ranked among the top five Best Places to Work in Massachusetts by the Boston Business Journal.