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Selling Power Magazine - Sales 2.0 for the Innovative Sales Professional

11.16.09   |   Treeline   |   Amanda Musto, Marketing Manager at Treeline Incorporated

At Treeline, we spend all of our time speaking with Sales Professionals.  Every day, whether it is helping a sales professional to hire or get hired - we are always speaking to our own kind.  In this market, it is more important than ever to quickly recognize good sales talent and help them, whatever their need.  Through our experiences, we have found very few organizations that are effective and consistent with their recognition of good sales talent and best practices.  One of those organizations is the trade publication, Selling Power Magazine.

If you are a business professional, regardless of industry, you can find value in staying informed through Selling Power.  This monthly periodical covers soup to nuts in the sales world.  They cover topics ranging from what technologies will benefit your business, what are the best networking practices evangelized from industry leaders, and even discusses what NBA team is being run in the most effective and profitable fashion.   Selling Power covers all angles, they discuss what's working and what's not, what industries are struggling and what industries hold promise.  They share success stories and life lessons - Selling Power covers the things that really happen to us as sales people and what we can learn from them.

Selling Power does not only react to the sales world, they are helping to define it.  Over the past few years they have partnered with an innovative movement that is on the cutting edge of sales technologies and practices called Sales 2.0.  Selling Power utilizes its bandwidth and reputation to define the market to bring sales practices into the next generation through Sales 2.0.  From generating and qualifying leads, to what sales trainings are worth the time, to what CRM will be the best fit for your organization, to how to effectively present to your clients via web demo, or even how to close deals with new technologies - they are educating sales people as to how to stay abreast with advancements in technology.  These technological advancements will ultimately benefit us as sales people and ultimately lead to more revenue.

Gerhard Gschwandtner, Founder and CEO of Selling Power Magazine, has been developing and publishing this magazine since 1980.  He is still very active in the publication and he can often be found in front of the camera conducting one on one interviews with industry sales leaders.  A few years back, he took the time to sit down with our own Kristen Vose and discuss how Treeline was changing the recruiting industry in regards to sales.  He was in our office recently to sit down with the team and collect some input on what we, as sales recruiters, are seeing in the job market.  It was an educational experience to say the least and if you spend 5 minutes with Gerhard, you'll soon understand why Selling Power is leading the charge to take sales into the future.  Gerhard's approach is very consultative and he gets people talking.  I am not sure if he is a journalist who sells or a sales person who writes...I think he likes to keep you guessing.  Regardless, he is a beacon for the direction for the world of sales and people are paying attention to see what direction he is pointing.  So should you.

Treeline Inc. would like to recommend Selling Power.  You will find that one of two things will happen when you educate yourself through Selling Power:  1.) You will learn something new that will add value to your business, or 2.) You will read about something that you already knew and you will see how other sales people react to it - good or bad.  Either way, you will find yourself in good company.

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