Culture is one of those topics that gets talked about a lot. This makes me think people put a premium on it and care about it. From what I can tell, culture seems to be part art, science, and some element of ping pong and fully-stocked kitchens. Jokes aside, one thing is for sure: whether you’re a job seeker or employer, culture is an important part in all of our careers.
I love the holidays. I love being able to celebrate with family and friends, relax in my pajamas all day (without judgement), close out a great year with co-workers, and recharge for the New Year.But my favorite part of the holidays is giving back. It’s the time of year everyone spreads holiday cheer, reflects on what’s truly important, and gives back. Here at Treeline, we partner with the Wonderfund of Massachusetts each holiday season. This is the 6th year that we have partnered with Wonderfund.
You might notice that top sales performers don’t scapegoat others, make excuses, or give up. They have persistence, patience, and the right mindset to hone their sales craft. If you’re in sales, you understand bumps in the road are normal, but if you’re a top performer you not only overcome objections, you anticipate them. Here are 5 every day hacks to hone your sales craft.
If all of your clients were exactly alike, sales would be a breeze. If each customer had the same needs and each operated with the same motivation, your job would be easy. The truth is that your job depends heavily on human behavior, which varies greatly from person-to-person. More specifically, it depends on your ability to influence that behavior. The problem is that your clients have different personalities and many of those personalities will be very different than your own. It’s precisely why a study of DISC profiling is a must for every salesperson.
It’s time to transform the old-school, sounds-like-a-survey, ho-hum needs assessment interview into a rich, engaging two-way dialogue with buyers. Why? Because:Buyers don’t have time or patience for sellers’ self-serving Socratic questions. Buyers don’t want to be sold and resist sharing information that overtly sets up the sale. Buyers don’t see value in the recycled questions every seller pulls out of the same old playbook.
Inbound Recruiting: The goal of inbound recruiting is the same as inbound marketing: driving traffic, building awareness, nurturing relationships, and converting your audience into top candidates applying to your jobs. The inbound marketing blueprint can also be used when it comes to recruiting top talent for the company. It requires you to engage candidates at every stage of the recruiting funnel from attracting, to nurturing, to converting, to closing, to retaining. It’s about building an ongoing conversation. It’s important to promote your employer brand, create shareable content, and build relationships.
What is a reference check? A reference check is a step some companies choose to complete at the final stage of an interview process. Hiring managers will ask a candidate, who they are considering extending an offer to, for a list of former employers/co-workers/managers who they have permission to contact. It’s another opportunity for a hiring manager to reach out to former employers to learn more about a candidate’s work experience, qualifications, and culture fit.