Mother's Day is coming up... a day for us to celebrate and cherish our mothers and those who love and have nurtured us as only mothers could. (note to self, send a link of this blog to Mom). It is also a day when our moms want to hear about what we are doing and how well we are making our way through life. While my mother would listen with interest and kindness when I told her that I switched jobs (again), she would be very confused when I told her I found my new job because one of my friends Tweeted about a hot company that was hiring, so I started following them on Twitter (while driving), connected with them on Facebook, read blogs about them on Glassdoor.com...
Most companies are misunderstanding the massive opportunity that social media marketing represents. Last month the IBM Institute of Business Value published a report entitled 'From Social to Social CRM'. The report surveyed 1000 consumers about the reasons they interact with companies via social sites and then compared this with the results from surveying 350 business executives on why they thought consumers followed them on on social media. The results highlighted a perception gap that can only mean companies are missing out on direct revenue opportunities.
For a decade, Treeline has been known as a nationally recognized and influential thought leader for sales professionals. By focusing solely on sales recruitment, we've set our firm apart and uniquely positioned Treeline as one of only a few organizations of its kind. During the past 10 years, we've watched the sales force recruiting industry evolve and change.
Changing our behavior to achieve better results is the most important challenge we face in trying to compete in this chaotic world. To improve any and all aspects of your life--you may not know how to begin. What can you do differently to create more positive results in your work and personal life? - Chip Eichelberger, author of "Think: Applying the Success Principles of 1918 Today" One of our recent blogs was about being in a sales slump and what you can do to break out of it. The article suggests that even the smallest changes in your behavior will help to get your head on straight and out of a slump.
Last month Treeline and The University of Massachusetts Club, Boston, joined forces and put on a trivia night. The event was held 33 floors up in the State Street Bank Building overlooking Boston. The focus of the evening was providing a fun alternative to your typical networking night. Networking is essential for any business professional. Frequently, sales are developed through the quality relationships we build and nurture. It is not enough to simply attend an event and gather as many business cards as possible.
Our client is a specialty chemicals leader with worldwide operations and is looking for a global marketing manager as well as a segment manager and a global segment leader. Our client has established strong positions in several segments fueled by recognized technical expertise and innovation. The ideal candidates will have demonstrable success thinking and communicating strategically, while analyzing and interpreting data and communicating cross functionally on a global scale.
Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building genuine online relationships that are also good for the bottom line is not so easy. There is a lot of trial and error. But while monetizing social media is difficult it is not impossible. There are companies that are getting the word out about their brands using social media and are turning a profit.