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The 5 Step Process to Discover the Best Leads to Fill Your Pipeline

07.12.17   |   Job Search & Career   |   Carolyn Kick, Marketing Manager at RepIQ

Prospecting can often be the most difficult part of the sales process. In fact, according to CSO Insights, 68% of companies site generating high-quality leads as their toughest sales challenge. Many traditional lead generation strategies are both ineffective and inefficient. On average, 73% of the leads sales deal with are unqualified. These “bad” leads can have wide-ranging negative effects like:

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