12.21.16 | Job Search & Career | Sean Mitchell, Sales Leader at RealSpace
What is an objection? In the sales world, it is a response from the buyer that they are not convinced your product or service is right for them…yet. The objection could happen at any stage in the sales process: on a cold call, on the discovery call, or demo. To be honest, true selling does not even begin until you receive your first objection. Sometimes you’ll find that you cannot overcome a buyer’s concern.