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Social Media Marketing

04.25.11   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Most companies are misunderstanding the massive opportunity that social media marketing represents. Last month the IBM Institute of Business Value published a report entitled 'From Social to Social CRM'. The report surveyed 1000 consumers about the reasons they interact with companies via social sites and then compared this with the results from surveying 350 business executives on why they thought consumers followed them on on social media. The results highlighted a perception gap that can only mean companies are missing out on direct revenue opportunities.

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Turn a Profit - Brand Your Company through Social Media

04.20.11   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building genuine online relationships that are also good for the bottom line is not so easy. There is a lot of trial and error. But while monetizing social media is difficult it is not impossible. There are companies that are getting the word out about their brands using social media and are turning a profit.

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How to Get Out of a Sales Slump

04.11.11   |   Job Search & Career   |   Amanda Musto

Have you ever seen your favorite sports team or favorite professional athlete get into a slump and wonder how they got there and when they are going to get out of it? It can be frustrating to watch and even more difficult for the team to recognize the need to make changes in order to snap out of it. The driving factor behind breaking a slump is 90% mental, which is why it is so difficult to break. Think about it. When was the last time you found yourself in a slump? How long did it take to wake up and move on? What were the factors that motivated you to get over the hump?

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7 ways to Motivate Your Sales Team

03.28.11   |   Sales Recruiting   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

Have you ever seen your favorite sports team or favorite professional athlete get into a slump and wonder how they got there and when they are going to get out of it? It can be frustrating to watch and even more difficult for the team to recognize the need to make changes in order to snap out of it. The main driving factor behind breaking a slump is 90% mental, which is why it is so difficult to break. Think about it. When was the last time you found yourself in a slump?

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Obstacles, Challenges and Innovation: Carpe Diem!

03.28.11   |   Sales Recruiting   |   Christopher Simone, Vice President at Treeline Incorporated

Since the beginning of time, change, improvement and new ideas have been welcomed and even embraced (sometimes even inspired) by leaders in every pocket of our economy. Innovation and change have fueled the greatest economic system in the world called Capitalism. A couple of clicks on an iPAD over Wi-Fi, through Google, to Wikipedia yields the following definition of innovation: "Innovation is the improving of an existing product, service, system or process and the introduction of something better.

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Sales Job Recovery on the Rise

03.07.11   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

The economic waiting game may soon be over, as businesses signal that they are finally willing to resume widespread hiring. In all, the nation added 192,000 jobs in February, a big jump from the 63,000 added the previous month, the Labor Department reported on Friday. The job growth was the most in nearly a year, and the 12th consecutive month of gains by companies, which added 222,000 workers last month. It followed an unusually weak report in January, when major snowstorms across the country prompted offices and factories to close.

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2011 Sales Hiring Trends

02.22.11   |   Sales Recruiting   |   Sean Cashman, Senior Consultant at Treeline Incorporated

One of the most commonly asked questions that I get from both candidates and clients is, "How is it looking out there?" They are not asking me about the weather - but they are asking me about the climate...get it? Sales professionals are always interested in what Treeline sees on a day to day basis and how the employment market is behaving. Well here is your update...

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