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Employment Rate on the Rise

05.23.11   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

The Massachusetts economy continued to show surprising strength as the state unemployment rate hit a two-year low in April and employers added nearly 20,000 new jobs, officials reported yesterday. The April jobless rate was 7.8 percent, down from 8 percent in March, according to the Massachusetts Executive Office of Labor and Workforce Development. Unemployment here remains well below the national average of 8.8 percent.

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4 Key Hiring Tips When Hiring Sales Professionals

05.12.11   |   Sales Recruiting   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

I was recently asked to share my opinion on this question, "What can executives do better when hiring sales professionals?" Well, there are many things we can all do better when hiring, but strong sales organizations share key hiring traits that make them more effective than their competition. Executives that hit their hiring quota will consequently also make their quarterly revenue goals. Our strongest clients follow these 4 key hiring traits when hiring sales professionals. These new hires will produce success and build high growth, positively charged, and contagious sales organizations.

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21st century Social Recruiting (part 1)

04.27.11   |   Sales Recruiting   |   Christopher Simone, Vice President at Treeline Incorporated

Mother's Day is coming up... a day for us to celebrate and cherish our mothers and those who love and have nurtured us as only mothers could. (note to self, send a link of this blog to Mom). It is also a day when our moms want to hear about what we are doing and how well we are making our way through life. While my mother would listen with interest and kindness when I told her that I switched jobs (again), she would be very confused when I told her I found my new job because one of my friends Tweeted about a hot company that was hiring, so I started following them on Twitter (while driving), connected with them on Facebook, read blogs about them on Glassdoor.com...

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Social Media Marketing

04.25.11   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Most companies are misunderstanding the massive opportunity that social media marketing represents. Last month the IBM Institute of Business Value published a report entitled 'From Social to Social CRM'. The report surveyed 1000 consumers about the reasons they interact with companies via social sites and then compared this with the results from surveying 350 business executives on why they thought consumers followed them on on social media. The results highlighted a perception gap that can only mean companies are missing out on direct revenue opportunities.

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Turn a Profit - Brand Your Company through Social Media

04.20.11   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building genuine online relationships that are also good for the bottom line is not so easy. There is a lot of trial and error. But while monetizing social media is difficult it is not impossible. There are companies that are getting the word out about their brands using social media and are turning a profit.

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How to Get Out of a Sales Slump

04.11.11   |   Job Search & Career   |   Amanda Musto

Have you ever seen your favorite sports team or favorite professional athlete get into a slump and wonder how they got there and when they are going to get out of it? It can be frustrating to watch and even more difficult for the team to recognize the need to make changes in order to snap out of it. The driving factor behind breaking a slump is 90% mental, which is why it is so difficult to break. Think about it. When was the last time you found yourself in a slump? How long did it take to wake up and move on? What were the factors that motivated you to get over the hump?

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7 ways to Motivate Your Sales Team

03.28.11   |   Sales Recruiting   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

Have you ever seen your favorite sports team or favorite professional athlete get into a slump and wonder how they got there and when they are going to get out of it? It can be frustrating to watch and even more difficult for the team to recognize the need to make changes in order to snap out of it. The main driving factor behind breaking a slump is 90% mental, which is why it is so difficult to break. Think about it. When was the last time you found yourself in a slump?

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