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Hiring Good Salespeople

08.19.10   |   Best Hiring Practices   |   Amanda Musto, Marketing Manager at Treeline Incorporated

There may be nothing more important for a business -- or more difficult -- than hiring good salespeople. "There are more mistakes in sales hiring than any other position," says Bob Kreisberg, CEO of Opus Productivity Solutions, a company in Laguna Hills, California, that administers tests used in hiring salespeople. "The difference between a good interview and good performance is often wider than usual."

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Traditional B2B Buying and Selling Cycles Are Out of Sync

07.26.10   |   Sales Optimization   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Robert M. Walmsley is President and CEO of Tailwind Strategies. He's spent over 20 years building high-tech sales and marketing teams. From achieving 3X revenue growth in 3 years to contributing sales leadership to a company ranked #1 on the Inc. 500 list as the fastest-growing company in America, Walmsley has the experience to show you how marketing automation can contribute to your company's growth strategy.

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