Treeline | Adrenaline for your Sales Force

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Tracking the Sales Hunter

03.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

When it comes to sales reps, you could say there are two kinds of employees - hunters and farmers. Hunters live to uncover and seize new opportunities while farmers are better suited to up selling and cross selling to an existing client base. While both are invaluable to a company, when it comes to surviving in lean times, the hunters are being hunted more than ever because of their ability to create new opportunities and see them through to profitability.

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Job Trends of 2010

03.01.10   |   Job Search & Career   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

The new market has created several new market trends for 2010, however one of the most significant trends we see here at Treeline is found in the technology industry. Our technology clients are currently the most aggressive when it comes to hiring sales professionals and the majority of our open roles are for software companies. They certainly have the most urgency and are the most progressive to adapt in the new market. They have adopted many new sales strategies that have proven to be not only effective but efficient. The majority of the changes have been in the structure of the sales team. The traditional technology sales force is comprised of a lead generation team, inside sales team and a field sales team. In the late 90's and for the decade that followed many technology companies built a very large field sales presence. Over the years, we have helped many companies build large field sales teams however over the past year and a half the sales model has changed. With cloud computing and the conversion from applications to Software as a Service (SaaS), we have seen a rise in consumer confidence and an adoption to purchasing products via web demos and conference calls. Therefore the need for a large field sales presence is not as cost effective or efficient as it once was. Technology companies are progressively moving away from a large field sales force and more aggressively trending toward an inside sales presence.

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Unemployment at an all time high: Where are all of the good candidates?!

02.23.10   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

How many times have you stared into a fridge full of food and you can't find anything to eat? Or, how many times do you find yourself flipping through 500 HD channels to find that there is nothing on television? Today we have access to so many options in our day to day life that it is paralyzing. From what music we want in our ears to what kind of dairy product we want in our coffee, the decisions are endless.

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How Businesses Are Using Facebook: A Free Webinar with New Data & Case Studies

02.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

HubSpot is an Internet marketing startup whose software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. It's an important tool to the sales and marketing team because it includes tools that convert, manage and nurture leads to win more customers.

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Would You Hire the New College Grad?

02.22.10   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

The BEST sales person I ever hired came directly out of college. He has now gone onto several much larger sales management roles in a very large company selling and managing to very large accounts, with much success. At the time, I was managing a B2B effort in the SMB space for a large company. Our stringent requirements were 3+ years of sales success in the B2B space, but management was open-minded and encouraged all sorts of recruiting channels. I went after the colleges, and naturally, departing military officers!

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Goal Setting After a Down Year: Recreate the Vision

01.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Goals are set to encourage you to stretch beyond what is within your easy reach. One large caution for Sales Managers this year: do not allow your team to use 2009 as a benchmark for 2010's achievement. As a Sales Manager, now is the time to recreate the vision. Now is the time to redefine success from a clean slate. The most successful sales professionals have heard the mantra, "Belief, Action, Results, and Motivation." Now is the time to readdress this mantra as you adjust expectation.

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What is the Most Secure Job for 2010?

01.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

When the stock market fell off a cliff and credit was frozen and virtually impossible to find, companies moved aggressively to take shelter and weather the storm by cutting payroll and other expenses. Those who managed to survive and stay standing at the end of 2009 will see revenue growth in 2010. Those resilient companies will prosper on this long road to recovery throughout the coming years and they will create opportunities and focus on growth, not consolidation. The strong companies today are betting on their ability to bring in revenue and they are confident and see an incredible opportunity to grow their business. 2010 will be a building year, a year to focus on re-securing the footings and foundation in order to build a stronger more aggressive company in 2011. So what is the one job companies create when they are feeling confident in their ability to drive revenue? SALES JOBS!

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