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How Businesses Are Using Facebook: A Free Webinar with New Data & Case Studies

02.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

HubSpot is an Internet marketing startup whose software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. It's an important tool to the sales and marketing team because it includes tools that convert, manage and nurture leads to win more customers.

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Would You Hire the New College Grad?

02.22.10   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

The BEST sales person I ever hired came directly out of college. He has now gone onto several much larger sales management roles in a very large company selling and managing to very large accounts, with much success. At the time, I was managing a B2B effort in the SMB space for a large company. Our stringent requirements were 3+ years of sales success in the B2B space, but management was open-minded and encouraged all sorts of recruiting channels. I went after the colleges, and naturally, departing military officers!

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Goal Setting After a Down Year: Recreate the Vision

01.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Goals are set to encourage you to stretch beyond what is within your easy reach. One large caution for Sales Managers this year: do not allow your team to use 2009 as a benchmark for 2010's achievement. As a Sales Manager, now is the time to recreate the vision. Now is the time to redefine success from a clean slate. The most successful sales professionals have heard the mantra, "Belief, Action, Results, and Motivation." Now is the time to readdress this mantra as you adjust expectation.

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What is the Most Secure Job for 2010?

01.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

When the stock market fell off a cliff and credit was frozen and virtually impossible to find, companies moved aggressively to take shelter and weather the storm by cutting payroll and other expenses. Those who managed to survive and stay standing at the end of 2009 will see revenue growth in 2010. Those resilient companies will prosper on this long road to recovery throughout the coming years and they will create opportunities and focus on growth, not consolidation. The strong companies today are betting on their ability to bring in revenue and they are confident and see an incredible opportunity to grow their business. 2010 will be a building year, a year to focus on re-securing the footings and foundation in order to build a stronger more aggressive company in 2011. So what is the one job companies create when they are feeling confident in their ability to drive revenue? SALES JOBS!

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Sales Book: Motivating Employees by Anne Bruce and James S. Pepitone

12.28.09   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

We typically like to educate ourselves not only by our experiences on the job, but also with a great reading that we like to share amongst each other during our month end meetings. We have mainly focused on books that pertain to our business which is sales, but in this instance I wanted to focus on something that was more motivating rather than educational. This past month I read a book called Motivating Employees written by Anne Bruce and James S. Pepitone.

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Predicted Market Trends for 2010

12.14.09   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

2009 proved to be quite a challenging year for every industry across the United States. We as a nation have endured a significant amount of change and we as sales professionals are the most equipped to deal with it. Regardless of the harsh realities of 2009, we see some light at the end of the tunnel and at Treeline welcome 2010 with open arms. We have been asked by many of you to give our predictions of what we see in 2010 and we have always been willing to share our open and honest opinions.

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Top 10 Lessons of 2009

12.14.09   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

A lot of things tend to pop up at this time of year - the holidays, the end of a year, the start of a new one, Dick Clark is pulled out of storage and dusted off, and everyone and anyone puts together a 'Top 10 List.' Treeline is no exception to the rule. This year has been a crazy one and I am sure that plenty of us are glad to see it come to an end. But through it all, there were plenty of lessons to be learned. Here is a list of the Top 10 Lessons Learned in 2009.

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