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Attracting New Business, Who’s Referring Your Company?

06.14.13   |   Sales Recruiting   |   Sean Cashman, Senior Consultant at Treeline Incorporated

Every time I sit down with a company to learn how their sales process works and what kind of sales professionals they are looking for, I hear the same message over and over. “We need a pure hunter to go out there and bring on new business.”It makes sense, a pure hunter: Captures new business,New business brings new dollars,New dollars equates to growth and everyone is happy. This is the formula I hear day-in-and-day-out. But, is new business worth its weight? Does the cost of going after a new client to qualify, present, and close make the most sense?

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Solution Selling Through a New Lens (Part II)

06.03.13   |   Sales Recruiting   |   Christopher Simone, Vice President at Treeline Incorporated

We recently shared a review of “The Challenger Sale” by Matthew Dixon and Brent Adamson of CEB. The Challenger Sales Model is a framework for solution selling enabled by organizational capabilities and Sales management fundamentals. “The Challenger Sale” outlines three primary attributes of manager excellence as reflected in CEB data, “Selling, Coaching, and Owning”. This blog focuses on the coaching attribute.

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Role-Playing During Interviews: Coffee, Anyone?

05.29.13   |   Job Search & Career   |   Chelsey Canavan, Social Media Marketing Specialist at Treeline Incorporated

While many companies hire based on candidates’ experience, others find raw talent to be a stronger harbinger of success. But, how do you identify and measure “raw talent” during the hiring process? Austin Merritt, the COO of Software Advice–a company that presents reviews and ratings of recruiting and sales software–recently shared how he objectively measures raw talent during his sales team’s hiring process.

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Sales Managers, What Motivates You?

05.21.13   |   Sales Recruiting   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

Whether you are a Chief Revenue Officer, Vice President of Sales, Director of Sales, Sales Manager or a Team Lead it’s your job to motivate teams of sales professionals. Being a sales leader is similar to raising a family. You have to put in long hours and offer endless sacrifices. Sometimes your hard work and commitment go unnoticed, yet you come back each day ready to make a difference and to win. Seeing your team succeed and hit the numbers makes it all worthwhile.

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5 Tips to Build an Inside Sales Force

04.11.13   |   Sales Recruiting   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

Years ago sales professionals started their careers at companies that required them to pound the pavement and knock on doors. Those that had the fortitude and competitive entrepreneurial attitude worked hard to convince corporations to give them a chance to prove their worth. Many failed and decided that sales was not the right career for them. The few that survived found great success and continued to accelerate their career to climb above the tree line

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Solution Selling Through a New Lens

04.09.13   |   Sales Recruiting   |   Christopher Simone, Vice President at Treeline Incorporated

"The Challenger Sale" is a must read for anyone charged with increasing revenue derived from solution sales, especially if you are finding that: Your buyers are making purchase decisions on price not value; Your reps are haggling with Procurement over price; Your buyers are unwilling or unable to make purchase decisions; Your reps are being used as fodder during RFP processes; Your reps are struggling to instantiate unique value and differentiation.

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