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How to Profit From Networking

04.25.11   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Last month Treeline and The University of Massachusetts Club, Boston, joined forces and put on a trivia night. The event was held 33 floors up in the State Street Bank Building overlooking Boston. The focus of the evening was providing a fun alternative to your typical networking night. Networking is essential for any business professional. Frequently, sales are developed through the quality relationships we build and nurture. It is not enough to simply attend an event and gather as many business cards as possible.

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7 Tips For Cyber-Stalking a Potential Employer

03.01.11   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery. Jobs are few and far between. With that backdrop, you would logically think that landing any job under any circumstance would be acceptable. Not so, kemo sabe! In my view, we operate in an era that I will loosely call "employment trust," whereby employee and employer are on equal footing, with each having the right of first recusal.

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How To Effectively Network With Your Sales Community

12.08.10   |   Job Search & Career   |   Alex Bender, Consultant at Treeline Incorporated

In today's fast paced, ever changing world it is more important than ever to network and grow your social sphere. Many people have a stereotypical image in their head when it comes to networking. They picture it as a bunch of people walking around a room, exchanging business cards and resumes while making small talk. While this is one side of networking there is so much more to networking than this. This stereotype is perpetuated by a misunderstanding of the general objective of networking.

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Effectively Networking with Your Sales Community

08.27.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Success in business requires you know what other people know but also who other people know. But networking takes more than just a LinkedIn profile or a deep Rolodex. Making connections and maintaining relationships with the people who support you throughout your career can be the key to success for most individuals. By effectively building a network of colleagues, business associates and more, you are ensuring that whenever you need a new client, a new job, or to develop your skills further, you can call upon your network to help you.

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Tips for Using Social Networks While Searching for a Job

04.13.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Searching for a job has become more difficult than ever. With hundreds of candidates with similar backgrounds competing for the same job, employers are seeking alternative ways to evaluate their pool of candidates. One of the most frequently used tricks is to Google them. A potential employer's first impression of you is more often than not based on that Google search. With a simple search on the popular search engine, potential employers will uncover multiple sources of information about you including Facebook, Twitter and LinkedIn. This means that your status update on Facebook, or latest tweet on Twitter could be the deciding point on whether or not you get the job. So how do you make sure that your "Google-able" information is appropriate?

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Why Join LinkedIn?

02.17.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Recently I sat with a great candidate to discuss his job search. We had talked about the different resources he could utilize to conduct an effective search and to my surprise I found that my candidate was not a member of LinkedIn. I suggested how he could maximize his search by creating a LinkedIn account. I was amazed to find resistance and a strong opinion to not join one of the world's largest, most powerful networking sites. Then I realized that he was averse to joining LinkedIn due to the fact that he had a misunderstanding of what LinkedIn is. He was under the impression that it was just another social site like Facebook. I spoke with him in depth about why he should join LinkedIn and shared with him how I utilize the site as a recruiter. It is one of the sites I use on a daily basis to find candidates and prospects and I think anyone who is not utilizing LinkedIn is doing themselves a major disservice.

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