08.23.16 | Job Search & Career | Dan Fantasia, Founder and CEO of Treeline Incorporated
If you are a sales and marketing professional then you are already in tune with web 2.0 best practices. If you have a contemporary approach to working with customers then you understand that consumers purchase differently than ever before. You know that they are well educated and can access information in seconds. You understand that the ultimate goal is to drive traffic. Not only drive traffic but relevant and sustainable traffic to your site.
07.17.14 | Sales Recruiting | Chelsey Canavan, Marketing Manager at Treeline, Incorporated
Hiring is a critical element to any company’s success and believe it or not may be one of the most time-consuming and costly pieces to a company’s growth. Every company is looking for that next all-star to join their team, you know that A-player that can add value and take the company to another level. However, companies are discovering that finding and hiring that perfect candidate is no easy task.
03.14.13 | Sales Recruiting | Chelsey Canavan, Social Media Marketing Specialist at Treeline Incorporated
The way people interact and communicate has changed over the years. We've seen social media take over and people connect in a whole new way. Networking has literally taken on a new meaning. Companies and people have become much more visible. We now have access to CEOs and hiring managers, we search for jobs online, we shop online and we even acquire more "friends" online.
06.14.12 | Sales Recruiting | Amanda Musto, Marketing Manager at Treeline Incorporated
It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo". Jerry Yang - Branding In today's highly competitive society, how is your company going to create a successful brand that resonates with your audience and becomes a leader in your industry? Below is a list of today's most popular brands and their slogans, can you match the brand with the slogan?
05.16.12 | Sales Recruiting | Dan Fantasia, Founder and CEO of Treeline Incorporated
The Chief Sales Officer (CSO) drives a corporation's sales success. They are at the hub of all communication regarding a corporation's sales force. Today's CSO's are expected to know how to build sales 2.0 organization that leverage social media, inbound marketing and engagement based marketing tactics. They are utilizing LinkedIn, Twitter and Facebook to communicate with their audience and are constantly distracted by "noise."
06.20.11 | Sales Recruiting | Amanda Musto, Marketing Manager at Treeline Incorporated
In today's social society, companies more than ever are being judged by their community. Whether it's the loyal customer that praises them for their business acumen or the disgruntled employee who left on bad terms, these opinions and reviews matter and can either positively or negatively effect a company's reputation. For instance, a hiring manager posts a job on their website for a Territory Sales Representative. A potential candidate sees the post on Indeed, clicks on the post and gathers more information about what the job entails. However, the potential candidate's next step might surprise many hiring managers.
05.24.11 | Sales Recruiting | Christopher Simone, Vice President at Treeline Incorporated
In part 1 of this series we identified and discussed the impact of major trends and 21st behaviors (related to social media) on the hiring process. Part 2 will take a more specific look at the ten clues....Are you heavily relying on job posts on monstrous job boards or paid advertising? Many companies today still garner most of their interested (not necessarily qualified) candidates by advertising (i.e. paid job posts, online ads, and online sponsorships). This is mostly a passive waiting game in which companies toggle between relevance and speed as contemplated below.