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Traditional B2B Buying and Selling Cycles Are Out of Sync

07.26.10   |   Sales Optimization   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Robert M. Walmsley is President and CEO of Tailwind Strategies. He's spent over 20 years building high-tech sales and marketing teams. From achieving 3X revenue growth in 3 years to contributing sales leadership to a company ranked #1 on the Inc. 500 list as the fastest-growing company in America, Walmsley has the experience to show you how marketing automation can contribute to your company's growth strategy.

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How Businesses Are Using Facebook: A Free Webinar with New Data & Case Studies

02.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

HubSpot is an Internet marketing startup whose software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. It's an important tool to the sales and marketing team because it includes tools that convert, manage and nurture leads to win more customers.

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Sales Book: Motivating Employees by Anne Bruce and James S. Pepitone

12.28.09   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

We typically like to educate ourselves not only by our experiences on the job, but also with a great reading that we like to share amongst each other during our month end meetings. We have mainly focused on books that pertain to our business which is sales, but in this instance I wanted to focus on something that was more motivating rather than educational. This past month I read a book called Motivating Employees written by Anne Bruce and James S. Pepitone.

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What are the Top Traits of a Successful Sales Professionals Today?

11.03.09   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Forty years ago, my grandfather worked for Abbott Laboratories as one of New England's Top Pharmaceutical Sales Professionals. Although I never personally knew my grandfather (he died when I was just a baby) his memory was kept alive by the many stories told about his unforgettable character. The stories painted a picture of a man "that could and would talk to anyone," "a gifted influencer", "a keen listener", and "a man whose charisma walked through the door before he did". The consistent theme in these descriptions was that my grandfather was incredibly likable and had the ability to make an impact when he was in front of people. Many said, "the man was born to sell."

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Sales Motivation in a Down Economy

10.19.09   |   Sales Recruiting   |   Amanda Musto, Marketing Manager at Treeline Incorporated

I was recently invited to attend the annual President's Forum by The Entrepreneurship Institute in Boston. Although originally skeptical, I found the one day event to be extremely informative and enjoyable. Attending the event were roughly 100 CEO's from many successful organizations throughout New England and three guest lecturers that have experienced a significant amount of accomplishment in their careers. The format of the event was open forum and allowed the attendees to discuss challenges and seek advice amongst peers from all industries.

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Internetting

04.17.09   |   Sales Recruiting   |   Amanda Musto

I have found, through my research, some articles on fiscal packages designed by the US and other global organizations that include significant government spending within the Telecom and Broadband Wireless Networks. India, China and the USA project that this funding will create nearly a million new jobs throughout the coming year.

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